Introduction to Keyword Seasonality Keyword seasonality refers to the fluctuations in search interest for specific keywords or phrases throughout the year. These variations often align with seasonal events, holidays, or trends that influence consumer behavior. For instance, keywords related to Christmas shopping see a surge in activity during the holiday season, while some terms may … Read more
Is freelance digital marketing legit? Yes, it is legit. Digital marketing freelance work is an increasingly attractive career option that provides flexibility, variety and potentially high earnings potential. But it requires self-discipline and motivation if success is to be realized. Establish a solid portfolio and network with industry professionals. Freelancers should practice smart self-promotion to … Read more
Family law digital marketing provides family law firms with an abundance of ways to connect with prospective clients and demonstrate their expertise, such as content marketing, social media promotion and online advertising. Reducing client anxiety through thoughtful messaging or SEO strategies that establish trust before potential clients arrive is the cornerstone of family law digital … Read more
Food ads also known as Food advertising includes television commercials, radio ads, billboard ads and online marketing to encourage consumer purchases of the product or brand in question. Such ads use visuals and stories that elicit emotions in viewers that encourage them to buy the advertised item or brand. Ed Sheeran’s engaging persona combined with … Read more
Proposal presentation provide you with an opportunity to present your ideas and solutions for a particular project. In order for it to be effective, however, successful proposals require research, time and dedication from you. Make sure the colors in your slides contrast well to ensure text legibility, and consider including interactivity to engage buyers and … Read more
Balance must be found between marketing campaign goals and costs associated with advertising; using an ad budget calculator can assist businesses in striking this balance. This free tool helps you estimate your ad budget by factoring in costs breakdown and average CPC of target audiences, and also determines ROAS necessary to reach profitability. Cost Per … Read more
Utilizing inbound methodology, you can attract, engage and delight customers to keep them coming back – creating a self-sustaining cycle of customer acquisition for your organization without needing to invest continually in marketing campaigns. This strategy offers traditional sales-driven companies a boost by qualifying leads they cultivate more quickly, saving time and increasing total sales. … Read more
Lead capture forms allow you to collect contact details of prospective clients and when submitted, adds them as new projects in your Kicksite or Moosend account or any other platform. Make sure your lead capture forms are easy for people to locate online. People tend to be wary of sharing personal details online, so making … Read more
Once your target audience has identified a problem and studied possible resolution options in the awareness stage, they move onto the consideration phase – where they assess your product or service as potential solutions. Consideration stage content must help your audience identify your product as an attractive solution without coming off as pushy or aggressive. … Read more
Total Addressable Market provides an effective measure to gauge industry potential growth; while Serviceable Addressable Market identifies specific regions which make sense for your business model. Understanding this dynamic is vital as you plot out your growth strategy and evaluate markets where investment might make sense. What is a SAM? Serviceable addressable markets (SAMs) are … Read more