How to  find seasonal keywords for your content – How Can Seasonal Content Affect SEO? Developing blog posts or product pages around seasonal trends is an effective way to bolster SEO, but how do you identify and track appropriate keywords?

Track search volumes and trends with Google Trends or use Serpple for seasonal performance analysis of competitors.

What are Seasonal Keywords?

Seasonal keywords are search terms which experience spikes in traffic at specific times throughout the year, typically around holidays, seasonal activities or annual events (like Halloween, New York Fashion Week or INBOUND marketing conference) as well as weather patterns; for instance air conditioning products tend to sell better during summer (June through September) versus winter (December through March).

Understanding seasonal keywords is vital to SEO success, as they allow content creators and SEOs alike to target relevant blogs, videos and product pages with timely blog posts that rank more likely when search volume peaks. Seasonal keywords can even be leveraged into paid campaigns such as offering discounts or free shipping when people search related terms.

One effective method for discovering seasonal keywords is using keyword research tools like Google Trends or SEMrush. These will show a list of search terms currently popular and also their history over time.

Once you have compiled a list of potential seasonal keywords, it’s essential to look for long tail variations related to your business. Long tail variations are search terms with more specific intent that have less competition. For instance, if selling electric fireplaces you could target phrases such as “electric fireplace heater” and “recessed electric fireplace”. Answer The Public is another useful way of finding long tail keywords as it allows users to filter results by questions, prepositions and comparisons.

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How do I Find Fresh Keywords?

Based on your industry, seasonal keywords might become more pertinent at certain points in time of the year. For instance, bridal dress sellers could focus on keywords such as “Christmas gifts for her” or “summer vacation ideas” in order to grab their target audiences’ attention.

SEO tools like Google Keyword Planner or Trends can be an invaluable resource for discovering relevant keywords for your business. By tracking search term popularity over time, this data can help guide your SEO strategy accordingly.

An additional way to identify fresh keywords is to analyze your competitors’ SEO efforts, using free tools that offer this data. By studying their organic and paid search strategies, you can learn of seasonal keywords they use and create content which better aligns with those trends.

Monitor website traffic as this will give an indication of how well your current SEO strategy is working. If traffic decreases significantly, then perhaps changing seasonal SEO strategy would help drive more relevant visitors and ultimately increase sales.

How do I Find Trending Keywords on LinkedIn?

LinkedIn makes it easy to identify trending keywords by providing its own search function. By typing keywords or phrases directly into its search box, LinkedIn displays all profiles or posts which contain that term – an indicator of its overall search volume.

Consider which keywords and terms will best meet the needs of your audience and are likely to be searched by those outside your network. It is wise to avoid listing specific job titles or roles that don’t pertain to your current role; additionally, try listing areas of responsibility rather than simply positions held.

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Though it may be tempting, be wary of succumbing to every trend or post that seems insincere or out-of-place. Instead, seek out LinkedIn trends related to your niche or personal brand and engage in any associated conversations; this will help build a solid audience base while making your online presence more credible and trustworthy.

What are the Benefits of Using Seasonal keywords?

Seasonal keywords are an effective marketing strategy for businesses. Less competitive than evergreen keywords, seasonal ones can reach new audiences at key times during the year – provided they balance search volume against long-term SEO goals.

Finding and using seasonal keywords requires conducting an in-depth keyword research campaign with your product or service in mind. This will give you an idea of when and what seasonal keywords to target in content creation; tools like Google Trends or SEMrush may assist with this search process.

Create blog posts or articles around seasonal keywords can be an excellent way to attract visitors and build engagement. By including the keyword in your title, URL, and image alt text you will improve search engine optimization and drive more visitors to your site.

For example, if your company sells electric fireplaces, creating a seasonal blog post on how to decorate the home for the holidays could drive traffic and provide your audience with valuable information. Furthermore, social media and email lists could help promote this article to generate further interest in your products.