Lead capture forms allow you to collect contact details of prospective clients and when submitted, adds them as new projects in your Kicksite or Moosend account or any other platform.

Make sure your lead capture forms are easy for people to locate online. People tend to be wary of sharing personal details online, so making the process as fast and straightforward as possible is key for successful lead capture efforts.

What is a Lead Capture Form?

Lead capture forms are online forms that collect visitors’ contact details in exchange for offers or content, often ebooks, case studies, research reports, webinars and other digital resources.

Forms generally ask visitors for their name and email address as well as a brief message as to why they wish to receive content. Businesses should take great care when collecting any personal data from leads – too much personal data might cause people to abandon the form altogether!

Short forms generally produce more leads than longer ones, as individuals can fill them out more quickly. Conversely, longer forms may require that users provide more detailed information about their needs – this could reduce leads but increase quality of leads generated.

An effective lead capture form should also include a disclaimer that assures visitors their information will not be used for spam or selling purposes, providing additional reassurance about privacy as well as complying with relevant legislation regarding data handling.

Examples of Lead Capture Forms

Lead capture forms are used to collect contact details of visitors to your website, blog or email campaign without being overly aggressive and disrupting the visitor’s experience. They help generate leads and move them along your sales funnel without disrupting their experience too drastically.

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Lead capture forms typically include a headline and CTA (call to action) that clearly communicate what will happen when someone clicks a button to submit their information. This is especially important with lengthy forms that request multiple pieces of data and could otherwise scare away visitors who don’t understand what to expect next.

Encourage submissions with promises not to spam visitors or sell their email addresses – something which can make an enormous difference when dealing with personal details online. This approach has proven particularly successful among individuals concerned about privacy and security when providing personal details online.

Modern and user-friendly form designs can significantly boost conversions. A form that appears outdated will put visitors off, while one that is clear, intuitive, and matches your website will draw people in and boost credibility. Form builders like Paperform enable you to quickly build professional-looking lead capture forms with just a few clicks while offering multiple form elements for additional customization.

How to Prepare a Lead Capture Form

An effective lead capture form should include all relevant fields to the product or service you’re promoting, regardless of whether you need contact information, phone numbers or more detailed data about clients.

Information gathered is equally crucial; too much may put off prospects and reduce conversion rates by up to 5%. A 2020 study concluded that forms that asked for too much personal data like an address, phone number and birthday saw reduced conversion rates as a result.

As part of your form, it is wise to include a privacy policy. This will enable you to comply with local laws while at the same time safeguarding data for prospects. Furthermore, adding trust logos further cements this impression of commitment from you.

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Make it easier for leads to get in touch with you by adding a call-to-action at the top of your form and increasing their likelihood of following through with their requests and becoming customers. A long wait between filling out a form and speaking to a sales rep may prevent leads from converting, so use an app that encourages leads to request a demo or set up a meeting immediately upon submitting their form.


Lead capture forms are an indispensable asset to businesses of all kinds. Not only can they assist with naturally moving visitors down your sales funnel without pushing them off, they also provide invaluable data that you can use in future marketing efforts. However, you must ensure your forms are optimized for conversion by providing clear and concise descriptions of what the user will gain in exchange for providing their contact information and an easy form that doesn’t take too much effort to fill out. Forms must also be secure to protect any sensitive data submitted through your website from being exposed and compromised. Regex validation can help to make sure that forms meet these criteria by filtering out invalid email addresses, incorrect birthday formats or 20 different spellings of “United States.”

Finalize by making sure your form is clearly visible. A form tucked deep within a post-click landing page might go unnoticed, while one placed prominently at the top of an auto-scroll page will garner all of the attention it needs. Also ensure that its submission button stands out against its background color for optimal viewing and use A/B tests to see which changes work best with your target audience.

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