Introduction to Spiff The term “spiff” is commonly used in sales and marketing contexts, referring to a financial incentive provided to sales personnel. In essence, what does spiff stand for in this scenario? It represents a payment or bonus designed to motivate staff members to sell specific products or services, thereby driving revenue for the … Read more
Sales call recording can be an invaluable asset to businesses that seek to enhance their sales processes, yet to take full advantage of this tool they must comply with applicable sales call recording laws and understand any applicable compliance issues. Businesses should inform customers and obtain their consent before using this tool, to ensure all … Read more
An effective sales employee spiff program can motivate sales employees to reach new heights. Not only can it boost morale and encourage healthy competition among sales employees, it can also strengthen company culture. Before planning a sales spiff program, it’s essential to fully comprehend its meaning and any associated issues. This article aims to outline … Read more
With 13% of global workers employed in sales, you might expect that there would be plenty of films showcasing this demanding career path; unfortunately there are far fewer. Will Smith’s iconic performance as Jerry Maguire or Brad Pitt’s rise from poverty in Moneyball demonstrate how perseverance and hard work can lead to sales success. Glengarry … Read more
Sales battle cards are useful documents that allow your team to prepare for calls in an organized, efficient manner. They can provide answers to common customer questions and objections as well as showcase different pricing packages. As you create battle cards, keep accessibility top of mind. Store them in an accessible place such as your … Read more
Collecting feedback is an ideal way to kick-start sales enablement training. Start by setting your revenue goals and sales enablement KPIs. Next, create personas to better understand your buyers’ behaviors and needs. These profiles allow you to target leads with pertinent content while improving customer journeys. 1. Technology An effective sales enablement technology is critical … Read more