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Once your target audience has identified a problem and studied possible resolution options in the awareness stage, they move onto the consideration phase – where they assess your product or service as potential solutions. Consideration stage content must help your audience identify your product as an attractive solution without coming off as pushy or aggressive. … Read more
Establishing the foundation of a knowledge management system begins by designing the organization and storage of company knowledge. This includes determining where new and existing information will reside, as well as its accessibility. Effective knowledge management systems make it easier for employees to access accurate information quickly, thereby decreasing customer service AHT and increasing first … Read more
Scrolling a web page can sometimes feel slow and laggy, due to any number of factors including overloaded web pages or video plugins; or an inadequate CDN. There is a solution for your scrolling issues! In this article we’ll look at how to implement smooth scrolling sequences using GSAP and CSS. CSS Web designers use … Read more
An effective sales employee spiff program can motivate sales employees to reach new heights. Not only can it boost morale and encourage healthy competition among sales employees, it can also strengthen company culture. Before planning a sales spiff program, it’s essential to fully comprehend its meaning and any associated issues. This article aims to outline … Read more
Managing customer feedback effectively can unlock many invaluable insights for your business. It is vital that you develop a plan for collecting and analyzing feedback so it can inform product decisions. Customers offer invaluable input through comments on social media, feedback widgets on websites or support tickets – it is critical to collect this feedback … Read more
With 13% of global workers employed in sales, you might expect that there would be plenty of films showcasing this demanding career path; unfortunately there are far fewer. Will Smith’s iconic performance as Jerry Maguire or Brad Pitt’s rise from poverty in Moneyball demonstrate how perseverance and hard work can lead to sales success. Glengarry … Read more
Sales battle cards are useful documents that allow your team to prepare for calls in an organized, efficient manner. They can provide answers to common customer questions and objections as well as showcase different pricing packages. As you create battle cards, keep accessibility top of mind. Store them in an accessible place such as your … Read more
Collecting feedback is an ideal way to kick-start sales enablement training. Start by setting your revenue goals and sales enablement KPIs. Next, create personas to better understand your buyers’ behaviors and needs. These profiles allow you to target leads with pertinent content while improving customer journeys. 1. Technology An effective sales enablement technology is critical … Read more
Are You a Pinterest Marketer? Impressions is an important metric which shows the number of times that your Pins appear in feeds, search results or category feeds. But impressions alone won’t help expand your audience; to gain more engagement, focus on other metrics like clicks, views and ideas Pin forward/backward swipes. Impressions Counts on Pinterest. … Read more
Total Addressable Market provides an effective measure to gauge industry potential growth; while Serviceable Addressable Market identifies specific regions which make sense for your business model. Understanding this dynamic is vital as you plot out your growth strategy and evaluate markets where investment might make sense. What is a SAM? Serviceable addressable markets (SAMs) are … Read more