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Hashtags are an integral component of TikTok’s algorithm and are an effective way to reach new viewers for your video content. Use niche-specific hashtags (such as #travel) or create brand specific ones if applicable for reaching wider audiences. Select hashtags that are most pertinent to your audience and niche. Stay away from using irrelevant ones … Read more
Food ads also known as Food advertising includes television commercials, radio ads, billboard ads and online marketing to encourage consumer purchases of the product or brand in question. Such ads use visuals and stories that elicit emotions in viewers that encourage them to buy the advertised item or brand. Ed Sheeran’s engaging persona combined with … Read more
What do impressions mean on Facebook? No matter if you are running posts through a personal or business page or running ads through an advertising account. Facebook provides access to an invaluable metric: impressions. Impressions measure the number of times that a post or ad has appeared to users’ screens. Impressions don’t equal reach; one … Read more
Launching your latest marketing campaign or verifying transactions should never result in the unexpected appearance of an “unknown encoding” error, which can create serious delays that impede workflow and may halt work altogether. Encodings transform Unicode strings into sequences of bytes. An example of such mapping would be code page 1252 on Windows, where CIRCLED … Read more
Proposal presentation provide you with an opportunity to present your ideas and solutions for a particular project. In order for it to be effective, however, successful proposals require research, time and dedication from you. Make sure the colors in your slides contrast well to ensure text legibility, and consider including interactivity to engage buyers and … Read more
Balance must be found between marketing campaign goals and costs associated with advertising; using an ad budget calculator can assist businesses in striking this balance. This free tool helps you estimate your ad budget by factoring in costs breakdown and average CPC of target audiences, and also determines ROAS necessary to reach profitability. Cost Per … Read more
Utilizing inbound methodology, you can attract, engage and delight customers to keep them coming back – creating a self-sustaining cycle of customer acquisition for your organization without needing to invest continually in marketing campaigns. This strategy offers traditional sales-driven companies a boost by qualifying leads they cultivate more quickly, saving time and increasing total sales. … Read more
Sales call recording can be an invaluable asset to businesses that seek to enhance their sales processes, yet to take full advantage of this tool they must comply with applicable sales call recording laws and understand any applicable compliance issues. Businesses should inform customers and obtain their consent before using this tool, to ensure all … Read more
Tactics involve breaking your strategy down into manageable short-term plans and goals that help bring it all to fruition in your organization and make up its strategic plan. This is how you make things happen and bring strategic plans to life! Setting compensation benchmarks, attending job fairs to recruit, conducting exit interviews and developing training … Read more
Lead capture forms allow you to collect contact details of prospective clients and when submitted, adds them as new projects in your Kicksite or Moosend account or any other platform. Make sure your lead capture forms are easy for people to locate online. People tend to be wary of sharing personal details online, so making … Read more