Managing customer feedback effectively can unlock many invaluable insights for your business. It is vital that you develop a plan for collecting and analyzing feedback so it can inform product decisions. Customers offer invaluable input through comments on social media, feedback widgets on websites or support tickets – it is critical to collect this feedback … Read more
With 13% of global workers employed in sales, you might expect that there would be plenty of films showcasing this demanding career path; unfortunately there are far fewer. Will Smith’s iconic performance as Jerry Maguire or Brad Pitt’s rise from poverty in Moneyball demonstrate how perseverance and hard work can lead to sales success. Glengarry … Read more
Sales battle cards are useful documents that allow your team to prepare for calls in an organized, efficient manner. They can provide answers to common customer questions and objections as well as showcase different pricing packages. As you create battle cards, keep accessibility top of mind. Store them in an accessible place such as your … Read more
Collecting feedback is an ideal way to kick-start sales enablement training. Start by setting your revenue goals and sales enablement KPIs. Next, create personas to better understand your buyers’ behaviors and needs. These profiles allow you to target leads with pertinent content while improving customer journeys. 1. Technology An effective sales enablement technology is critical … Read more
Are You a Pinterest Marketer? Impressions is an important metric which shows the number of times that your Pins appear in feeds, search results or category feeds. But impressions alone won’t help expand your audience; to gain more engagement, focus on other metrics like clicks, views and ideas Pin forward/backward swipes. Impressions Counts on Pinterest. … Read more
Total Addressable Market provides an effective measure to gauge industry potential growth; while Serviceable Addressable Market identifies specific regions which make sense for your business model. Understanding this dynamic is vital as you plot out your growth strategy and evaluate markets where investment might make sense. What is a SAM? Serviceable addressable markets (SAMs) are … Read more
Google Ads (formerly AdWords) is an online advertising service designed to help businesses attract new customers, generate leads and sales by placing brief advertisements in search results on websites and mobile apps connected by the Google network. As an initial step, connect your Google Analytics and Ads accounts so that you have a comprehensive view … Read more
Why grow your business with Google ads? Google ads are an effective way to reach new customers. Payment only occurs when someone clicks on your ad and your budget can be easily tailored according to your goals. Grow Your Business With Google Ads Google ads offer the potential to bring qualified traffic directly to your website, … Read more
How to grow your small business: Establishing a business requires strategic thought, meticulous organization and meticulous record-keeping; expanding is no easier. How to Grow Your Small Business Entrepreneurs and leaders wear many hats, from customer service to marketing their business. Luckily, there are proven strategies for expanding a small business; here are just a few: … Read more